Origin lore · Robinhood

The cat was
always there.

Before Robinhood was Robinhood, it was CashCat. Murals in the halls, figurines on the desks, a tiny winking cat hidden in the app. A ritual survived: anything felt off? Put a cat on it.

Put A Cat On It mascot
Put a cat on it$CATONITThe cat was always thereCashCatPut a cat on it$CATONITThe cat was always thereCashCatPut a cat on it$CATONITThe cat was always thereCashCatPut a cat on it$CATONITThe cat was always thereCashCat

The lore

01

CashCat, not just a name

Before Robinhood was Robinhood, it flirted with a name — CashCat. The name faded. The cat did not.

02

Cat murals on the walls

Employees remember them everywhere. Murals in the halls, figurines on the desks, a whole feline HQ hidden in plain sight.

03

The hidden winking cat

At the end of the old app's home-screen card lived a tiny winking cat. Users who scrolled far enough got the joke.

“The ritual was simple. Anything felt off? Put a cat on it.

— internal Robinhood lore

The token

$CATONIT

Put A Cat On It. A ritual, ticker'd. Doing finance differently — one cat at a time.

Contract address$CATONIT
0x7703e81f78e2e94d8980aef2568168036d8057ff